BP engaged DDi to manufacture high end fixtures to encompass the David Jones ‘look & feel’ within a BP store.
The P&C market is undertaking some fundamental changes right now, the traditional petrol station that sells carbonated soft drinks, oil and other car servicing parts is nearly completely gone. In its place, now lies black fixtures, timber finishing’s and artificial plants with shelves filled with healthy snacks, salads, sandwiches and ready to take home meals.
The zero-waste store was a concept that 10 years ago, nobody considered a viable business plan. Better yet, most people didn’t know it existed. It was seen as an inconvenient, expensive and unprofitable business for both small and large organisations.