The Challenge

The ‘Scoop & Weigh’ stands are quite large in their supermarkets, so they had to find a way to reduce the size, plus fit in an additional stand for candy within the smaller footprint.

The Solution

After testing many different layouts with the store planning and category teams, the ‘Scoop & Weigh’ stand was cut down in size and smaller gravity feed dispensers were introduced. Bright colourful graphics changed to look for the candy stand and they were ready to go.

The Result

A nice ‘clean & fresh’ look, bringing the ‘Scoop & Weigh’ brand across from supermarket to convenience. New ‘Bulk’ confectionery category now introduced to Coles Express.